So many factors must be considered when assessing call tracking software. It’s easy to pick a low-cost slick-looking solution while overlooking the unseen vital details.
Here are the top factors to take into account when choosing call tracking software for your business:
Required Phone Number Coverage
Publishing unique numbers for your various campaigns is the point of call tracking. If you market globally, you should be able to choose phone numbers (local and toll free) in the particular country or countries targeted by your advertising.
Dynamic Phone Number Generation
A good call tracker can dynamically generate numbers that you can use for your campaigns. As you might imagine, doing this manually is inefficient and likely to produce inaccurate analytics.
You can get more useful insights from phone leads if your call tracking software is integrated with all of your existing tools. For instance, you can get insights from a caller’s browsing history on a website if your call tracker is integrated with a web analytics tool.
Flexibility in Customization
Different types of businesses use call tracking data in different ways. For instance, if you want a special real-time action triggered as a call comes in, such as a screen pop up, you should be able to build that feature over your service provider’s API.
Once you have installed a call tracking solution, all of your customer calls will now pass through the infrastructure of your service provider. Therefore, you should choose a solution that promises high uptime and reliability. Otherwise, you lose precious leads and more precious credibility before potential customers.
Recordings and Transcriptions and Transcriptions
Call recordings and transcriptions are ripe with information related to your prospective customers and their needs, giving you the chance to improve your business in a more targeted way. Call recordings also let you in on your sales representatives’ manner of handling calls, and you will be able to provide feedback as needed.
Your call tracking software should provide all necessary analytics, from caller ID to call duration to call source and more, presented in real time. In addition, you should be able to get insights from historical data, such as call volume patterns, repeat callers, etc. to help you improve your marketing strategy.
As each of your incoming sales will pass through the call tracker system, you have to choose a solution that gives you the best rates for phone numbers and calling minutes. This could be crucial, considering you will have to pay for a lot of phone numbers as your campaigns scale up.
There are so many call tracking solutions nowadays, so don’t limit yourself to a single prospect. In fact, consider two or three and compare them so you can choose the best.